Wati Academy is an online education platform focused on WhatsApp business communication and marketing. I led the web design and video creation, taking ownership of the product from UI/UX to content deployment.
The Problem
The Solution
My Role & Responsibilities
Lead designer: Crafted the site’s full web experience, ensuring user-friendly navigation and engaging layouts.
Content creator: Scripted, produced, and edited tutorials using Adobe After Effects.
AI Video Pioneer: Used Heygen AI avatars for course presenters—adopted before it became mainstream, making Wati one of the earliest platforms with realistic AI avatars in e-learning.
Output Video
Project Outcomes & Impact
Drove rapid organic growth and high user engagement
Attracted quality leads genuinely interested in WhatsApp and associated products
The project’s design and content directly contributed to product adoption and business credibility
What I Learned?
Adoption of new AI tools can propel massive user engagement and product differentiation.
Synergy between design, video, and educational content unlocks powerful SaaS solutions.
